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Who is
Darcy Juarez?
Direct Response Strategist, Author, and Authority Builder for Experts, Coaches, and Service Providers
From Behind-the-Scenes Marketer to Industry Authority
Darcy Juarez is a business strategist, speaker, and author with over 20 years of experience helping entrepreneurs transform their expertise into consistent, scalable income.
As the co-author of No B.S. Direct Marketing for Non-Direct Marketing Businesses with Dan Kennedy—and author of 5 Ways to Double Your Business in 90 Days or Less and Insider Secrets to Writing a Lead Generation Book—Darcy specializes in helping experts stop being the best-kept secret and start building magnetic businesses that attract clients, not chase them.
The moment it became real—Darcy Juarez and Dan Kennedy with their co-authored No B.S. book on direct marketing for service providers
Books That Power the Author Engine™
These aren’t just books—they’re strategic tools built to help you attract better clients, build authentic authority, and systematize your business for consistent growth. Each one aligns with the core pillars of the Author Engine™ and is designed to move you from “best-kept secret” to in-demand expert.
5 Ways to Double Your Business in 90 Days or Less
A strategic blueprint for rapid, sustainable growth using systems that scale.
What’s inside:
- How to eliminate random tactics and focus on what moves revenue
- Five foundational systems most experts overlook
- The exact playbook for doubling income without burnout
Insider Secrets to Writing a Lead Generation Book in 7 Days or Less
A proven system to package your expertise and create a client-attracting book—even if you’re not a writer.
What’s inside:
- The Invisible Outline™ for fast content flow
- Built-in CTAs that drive appointments—not just readers
- How to publish fast and use your book as a lead magnet
No B.S. Direct Marketing for Non-Direct Marketing Businesses
Co-authored with Dan Kennedy & Marty Fort
What’s inside:
- The timeless Message-Market-Media triangle
- How to attract ideal clients even in "non-salesy" industries
- The foundational thinking behind Magnetic Marketing
Looking for tools, downloads, and all of Darcy’s resources in one place?
Browse the full Tools & Trainings Library »
Rooted in the Principles of Dan Kennedy’s Magnetic Marketing™
Darcy has been a student, teacher, and now strategic steward of Dan Kennedy’s legendary Magnetic Marketing philosophy—modernizing the message-market-media triangle and direct response fundamentals for today’s world of content creators, coaches, and consultants.
She brings Magnetic principles to life through systems and tools that match how people buy today—without losing the clarity and power of classic direct response.
Darcy Juarez interviewing legendary marketer Dan Kennedy—discussing timeless principles behind Magnetic Marketing
Featured In & Guest Expert Appearances
Darcy has been featured on top marketing platforms, podcasts, and expert interviews—sharing strategies on direct response, book-based lead generation, and positioning for authority.
In this expert-led training, Darcy Juarez breaks down the three biggest marketing mistakes that cost entrepreneurs time, money, and growth. She shares her proprietary frameworks for crafting high-converting messaging, building evergreen funnels, and positioning yourself as the go-to authority—even in crowded markets.
Event: Entrepreneur Magazine Webinar
Watch on Entrepreneur.com »
Darcy shares her experiences from over a decade working directly with Dan Kennedy and applies timeless direct response principles to the modern world of expert marketing. Part of a female founders expert panel.
Podcast: Business Inventors Radio Network
Listen on Business Innovators Radio »
Co-author of “No B.S. Direct Marketing for Non-Direct Marketers” with Dan Kennedy, Darcy dives into the timeless principles behind Magnetic Marketing. She unpacks the 10 Commandments of Direct Marketing, the Message-Market-Media triangle, and how to follow up like a pro. You’ll also hear how small business owners can get a free copy of the book and apply these principles to grow faster—with fewer marketing headaches.
Podcast: List Building Lifestyle with Igor Kheifets
Listen on Spotify »
In this episode, Darcy Juarez shares how entrepreneurs can escape the overwhelm of scattered marketing by building simple, sustainable systems that actually produce results. She walks through how her Author Engine™ framework helps experts turn their ideas into authority—and their authority into automated lead flow. From lead gen books to evergreen funnels, this episode unpacks what it really means to build a marketing system that works… even when you're not working.
Podcast: Goals Do Come True with Doug Bennett
Listen on Spotify »
Other Featured Appearances:
Maximizing Profit With Direct Marketing Systems and Automation With Darcy Juarez and Adi Klevits
Magnetic Marketing Principles for Financial Advisors with Darcy Juarez with Stephen Oliver
Mastering Marketing Assets: Darcy Juarez Shares Growth Strategies for Small Business Owners with Jerome Lewis
Want to Connect or Work Together?
Darcy works with a select group of business owners, service providers, and media partners each year. If you think there’s a fit, she’d love to hear from you.
Consulting or Coaching
Darcy occasionally opens up 1:1 or small-group work for select business owners.
To be considered, email your situation and goals to: darcy@darcyjuarez.com.
Include subject line: “Coaching Interest
Media & Speaking
Looking for a guest expert for your podcast, stage, or media feature? Darcy speaks on direct response marketing, expert positioning, and book-based lead generation.
Download Darcy's Media Kit
For bookings, email: darcy@darcyjuarez.com
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Darcy Juarez is a direct response marketing strategist, author, speaker, and co-creator of authority frameworks like The Author Engine™, Book Builder™, and the Influence Ladder™. She teaches the implementation of Magnetic Marketing™ principles through books, coaching, and digital tools for service providers and entrepreneurs.